1915 Antique Church & Dwight Baking Soda Ad Cards Caribou & Fox Copper Frame 3"

Description

Two miniature 1915 Victoiran advertising Church & Dwight Soda “Interesteing Animals” collector trading cards framed with double sided glass and copper frames. One intact Caribou card and one cut out red fox. “In 1847 John Dwight and brother-in-law Austin Church entered into a partnership for the manufacture of bicarbonate of soda under the firm name of John Dwight & Company. The church was the first in the United States to devise a method of manufacturing sodium bicarbonate as an item that could be sold. Prior to this, baking and the medical product could only be bought from England as expensive products. Dwight and Church sold the powder product in red paper bags under the Cow Brand trademark.The firm had traveling sales agents that promoted the product. Dwight and Church packaged the product this way for hygiene and personally filled the bags. The paper bags were intentionally made in that packaging style and colorful bags to promote sales. Their competitors sold dry goods in open unhygienic kegs. Church adopted the Arm & Hammer trademark from the Vulcan Spice Mills company that was owned by one of his sons and used it to sell baking soda (one of the uses for bicarbonate of soda). It was the same product that Cow Brand was selling as a common baked goods ingredient, especially for use in making breads and biscuits involving milk or buttermilk. Dwight continued marketing and selling the original baking product under his Cow Brand trademark and in a similar packaging style as Arm & Hammer baking soda. Arm & Hammer baking soda dominated the market in the United States from 1873, while Cow Brand was preferred in only a few places. Both sold their product nationally by the ton for other uses, including as a cleaning ingredient, health product agent, toothpaste component, and animal feed supplement. The two firms united in 1896 into Church & Dwight Company corporation.”

Condition

Good Overall – Slight wear

Dimensions

Caribou - 3” x 0.125” x 2” / Fox - 2.5” x 0.125” x 1.375” (Width x Depth x Height)