Parapluie Revel 1922 Reproduction Art Print Leonetto Cappiello Paris Framed 39"


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Description

Reproduction print of a poster for Parapluie-Revel, first created by Leonetto Cappiello in 1922; this poster produced in 1998 by the McGaw Group. “Parapluie Revel (French, Umbrella Revel) is the former leading brand of the company Revel. In 1922, Revel engaged the famous Italian poster art designer Leonetto Cappiello to create this famous ad representing three people with umbrellas. It was published by the fine parisian printer's firm, Devambez, in the name of "Les Nouvelles Affiches Leonetto Cappiello". Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris.[1] He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.”

Condition

Good Overall - Gentle wear to frame; see pictures

Dimensions

24.25” x 0.75” x 38.75” / Sans Frame - 21.125” x 35.625” (Width x Depth x Height)